Of the eight concepts developed, my first concept was selected with minimal feedback. The Rooted & Rising mood board was enthusiastically received, and the resulting identity gave the 2026 New Home Star Sales Rally a look distinct from the previous Park City rally that honors the foundation the team has built while pointing toward what comes next.

Key Outcomes

• A deliberate break from the previous event in Park City. A shift from Elevate’s rustic orange-and-green look to a premium, modern, light-and-airy look with a color palette of Umber, Conifer, Sprout, Azure Sky, and Lavender Mist.‍
• A flexible logo system built for real-world use. The primary, horizontal, and stacked lockups, plus a simplified tree-and-root icon for favicons and social profiles, come with clear-space rules and minimum sizes. The horizontal version simplifies the root detail so it stays legible at small scale, which makes it practical for letterhead, footers, and print.
• ‍Typography and color that balance refinement with approachability. Bogart gives headlines an expressive, premium feel, while Soliel keeps body copy clean and readable.‍
• Visual language that expresses upward momentum. Line icons with soft, hand-drawn corners, topographic and tree-ring patterns, and transparency gradients that move from earthy to airy all reinforce the idea of rising. The photography direction (low-angle forest shots, sunrise light, and a blur-and-grain treatment) gives the team a consistent look across materials.‍
• Easy for non-designers to use. Clear logo lockups, Canva and Google-friendly font alternates, a Canva brand-kit, branded templates, and documented photo and graphic treatments let the team brand the event app and training materials without a designer.

‍