Logo System

Three custom X-marks represent different phases of the event:

• Core X – Default logo; sleek and forward-moving, representing the unified mission
• Burst X – A radiant starburst used for recognition and high-impact moments
• Stellar X – A sharp, minimal X used for training and takeaway materials

This flexible system allows each part of the experience to have a distinct visual identity while remaining cohesive.

Daily Themes as “Destinations”

The rally's theme of advancement and exploration is connected by framing each day as a stop on a space mission:

1. Launchbase Unity – Bonding & alignment
   
2. Constellation Prime – Recognition & celebration
   
3. Ascent Labs – Training & takeaway
   

Key Outcomes

• An identity system that is modular and changes as the event goes on
• Space-inspired, immersive experience design that accentuates the theme of the event
• Brand components that are scalable for use on digital platforms, merchandise, presentations, and signage
• A solid thematic basis that motivates participants to draw connections between the event experience and the skills, methods, and attitude required to improve their sales approach and take on new challenges with energy and confidence
• Strengthens New Home Star's dedication to producing forward-thinking leaders who are passionate about their work by establishing an environment that is both motivating and actionable.

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