✦ Logo System

Three custom X-marks represent different phases of the event:

• Core X – Default logo; sleek and forward-moving, representing the unified mission
• Burst X – A radiant starburst used for recognition and high-impact moments
• Stellar X – A sharp, minimal X used for training and takeaway materials

This flexible system allows each part of the experience to have a distinct visual identity while remaining cohesive.

✦ Daily Themes as “Destinations”

Each day of the rally is framed as a stop on a space mission, tying into the theme of progression and exploration:

1. Launchbase Unity – Bonding & alignment
   
2. Constellation Prime – Recognition & celebration
   
3. Ascent Labs – Training & takeaway
   

✦ Key Outcomes

• A modular identity system that evolves throughout the event
• Immersive, space-inspired experience design that reinforces the event's theme
• Scalable brand elements for use across signage, presentations, merch, and digital platforms
• A strong thematic foundation that encourages attendees to make meaningful connections between the event experience and the tools, strategies, and mindset needed to elevate their sales approach and tackle new challenges with confidence and energy‍
• Reinforces New Home Star’s commitment to developing future-facing leaders who love what they do by creating a branded environment that is both inspiring and actionable

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